Paul's Party Blog

How to Make Your Freelance Website Stand Out from the Competition

Being able to work as a freelancer is a great privilege. You can structure your time as you wish, set your own rates, work on jobs that you love, and reject work that you don't. But you only have access to all these incredible work perks if you actually make a success of your freelance life. That means that you have to make a great impression, prove your worth, and secure business that repeats.

One of the fundamental assets that you will need for this is a website where you can introduce yourself and your services, whether you are a freelance interior designer, writer, plumber, or marketing consultant. Getting your website up to scratch is easier said than done. Here are 3 tips that will help your website to work for you:

Publish video content. Being a successful freelancer is not about being the smartest, nor even about being the best at the job. It's about being personable and making people want to work with you. The key to making your website both a professional and personal place is to include video content produced by a web video production company.

Yes, anyone can record a video on their smartphone these days but the production value just isn't great. Get professionals like Tim Rowlands Productions in to make sure the lighting is right, that graphics are included, and you'll even be able to create video collages and switch between scenes. An introductory video showing who you are, as well as product demos can be great ideas for video content.

Get the content right. So many people think that they can write the content for their website themselves, and if you are working as a freelance writer that is probably the case, but otherwise, you need to lean on the talents of a professional. Carefully consider who your audience is and what you want to convey to them as this will inform your web copy choices. And while it might be tempting to load your website full of written content, remember that less is more and you can always elaborate on details via email or on a call.

Make it mobile-friendly. Gone are the days when people only looked at a website on a PC. In fact, more and more people are using web browsers on their tablet and mobile devices, and so it is important that your website has a responsive design that looks brilliant across all devices. Ensure this is part of the design brief if you are using a designer, or if you are creating a website yourself, be sure to choose a responsive theme.